The Open Up

The Open Up’s Meta Ad Strategy

Tracked since Aug 2025 · General

● Tracked over time
Total ads tracked
115
Active now
95
Longest-running ad
381 days
Avg ad lifespan
93 days

Ad volume over time

the data competitors don’t show

The Open Up went from 5 to 115 active ads (23.0×) between Aug '25 and Sep '26.

Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26115

Signal: started testing video creative around Aug '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 350 days
Spark endless conversations! · since Sep 2025
Log in to unlock● Live
Running 280 days
Spark endless conversations! · since Dec 2025
Log in to unlock● Live
Running 185 days
Spark endless conversations! · since Mar 2026
Log in to unlock● Live
Running 185 days
Spark endless conversations! · since Mar 2026
Log in to unlock● Live
Running 171 days
Spark endless conversations! · since Mar 2026
Log in to unlock● Live
Running 99 days
Spark endless conversations! · since Jun 2026
Log in to unlock● Live
Running 99 days
Spark endless conversations! · since Jun 2026
Log in to unlock● Live
Running 99 days
Spark endless conversations! · since Jun 2026
Log in to unlock● Live
Running 99 days
Spark endless conversations! · since Jun 2026

Format mix

Ugc Lifestyle68%
Studio Product16%
Text Overlay12%
Before After4%

Hook types

Curiosity Gap68%
Direct Offer32%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is The Open Up running?
The Open Up has 95 active ads right now, out of 115 tracked since Aug 2025.
What is The Open Up's longest-running ad?
Their longest-running ad has stayed live 381 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Open Up ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.