The Ordinary

The Ordinary’s Meta Ad Strategy

Tracked since Jul 2022 · Beauty

● Tracked over time
Total ads tracked
1,658
Active now
231
Longest-running ad
1327 days
Avg ad lifespan
129 days

Ad volume over time

the data competitors don’t show

The Ordinary went from 1 to 1,547 active ads (1547.0×) between Jul '22 and Mar '26.

Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '261,547

Signal: started testing video creative around Mar '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 137 days
{{product.name}} · since Jun 2026
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Running 137 days
{{product.name}} · since Jun 2026
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Running 136 days
The Ordinary · since Jun 2026
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Running 136 days
The Ordinary · since Jun 2026
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Running 136 days
The Ordinary · since Jun 2026
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Running 136 days
The Ordinary · since Jun 2026
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Running 130 days
{{product.name}} · since Jun 2026
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Running 125 days
The Ordinary Şimdi Tek Yetkili Trendyol Mağazasında! · since Jun 2026
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Running 123 days
{{product.name}} · since Jun 2026

Format mix

Studio Product69%
Text Overlay29%
Ugc Lifestyle1%
Image0%
Video0%
Unknown0%

Hook types

Direct Offer72%
Problem Agitation9%
Social Proof6%
Curiosity Gap5%
Authority4%
Contrarian4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is The Ordinary running?
The Ordinary has 231 active ads right now, out of 1,658 tracked since Jul 2022.
What is The Ordinary's longest-running ad?
Their longest-running ad has stayed live 1327 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Ordinary ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.