The Ordinary’s Meta Ad Strategy
Tracked since Jul 2025 · Beauty
Total ads tracked
120
Active now
100
Longest-running ad
375 days
Avg ad lifespan
65 days
Ad volume over time
the data competitors don’t showThe Ordinary went from 3 to 120 active ads (40.0×) between Jul '25 and Jul '26.
Signal: started testing video creative around Jul '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
● Live
Running 76 days
{{product.name}} · since May 2026
● Live
Running 76 days
{{product.name}} · since May 2026
● Live
Running 76 days
{{product.name}} · since May 2026
● Live
Running 76 days
{{product.name}} · since May 2026
● Live
Running 76 days
{{product.name}} · since May 2026
● Live
Running 76 days
{{product.name}} · since May 2026
● Live
Running 76 days
UV Filters SPF 45 Serum. · since May 2026
● Live
Running 76 days
{{product.name}} · since May 2026
● Live
Running 72 days
UV Filters SPF 45 Serum. · since May 2026
Format mix
Studio Product96%
Before After4%
Hook types
Direct Offer56%
Problem Agitation40%
Contrarian4%
Recently launched
Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026
Frequently asked
How many Meta ads is The Ordinary running?
The Ordinary has 100 active ads right now, out of 120 tracked since Jul 2025.
What is The Ordinary's longest-running ad?
Their longest-running ad has stayed live 375 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Ordinary ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent
Run ad research on autopilot
AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.
Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.