The Ordinary

The Ordinary’s Meta Ad Strategy

Tracked since Jul 2022 · Beauty

● Tracked over time
Total ads tracked
1,547
Active now
133
Longest-running ad
1327 days
Avg ad lifespan
133 days

Ad volume over time

the data competitors don’t show

The Ordinary went from 1 to 1,547 active ads (1547.0×) between Jul '22 and Mar '26.

Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '261,547

Signal: started testing video creative around Mar '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 22 days
Nuovo idratante ultraleggero. · since Mar 2026
● Live
Running 22 days
Nuovo idratante ultraleggero. · since Mar 2026
● Live
Running 22 days
Nuovo idratante ultraleggero. · since Mar 2026
● Live
Running 22 days
24 ore di idratazione lenitiva · since Mar 2026
● Live
Running 16 days
Support Skin Hydration. · since Mar 2026
● Live
Running 16 days
Trouvez Votre Formule · since Mar 2026
● Live
Running 16 days
One of Our #1 Formulations. · since Mar 2026
● Live
Running 16 days
Science In Every Molecule. · since Mar 2026
● Live
Running 16 days
Science in a World of Tactics. · since Mar 2026

Format mix

Studio Product69%
Text Overlay29%
Ugc Lifestyle1%
Image0%
Video0%
Unknown0%

Hook types

Direct Offer72%
Problem Agitation9%
Social Proof6%
Curiosity Gap5%
Authority4%
Contrarian4%

Recently launched

Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026
Mar 2026

Frequently asked

How many Meta ads is The Ordinary running?
The Ordinary has 133 active ads right now, out of 1,547 tracked since Jul 2022.
What is The Ordinary's longest-running ad?
Their longest-running ad has stayed live 1327 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Ordinary ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.