The Points Guy

The Points Guy’s Meta Ad Strategy

Tracked since Sep 2023 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
1129 days
Avg ad lifespan
170 days

Ad volume over time

the data competitors don’t show

The Points Guy went from 3 to 120 active ads (40.0×) between Sep '23 and Oct '26.

Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Oct '23.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 130 days
Protect Travel Rewards · since Jun 2026
Log in to unlock● Live
Running 130 days
Protect Family Rewards · since Jun 2026
Log in to unlock● Live
Running 130 days
Protect Your Credit Card Rewards · since Jun 2026
Log in to unlock● Live
Running 130 days
Keep Rewards Within Reach · since Jun 2026
Log in to unlock● Live
Running 130 days
Protect Cardholder Benefits · since Jun 2026
Log in to unlock● Live
Running 130 days
{{product.name}} · since Jun 2026
Log in to unlock● Live
Running 130 days
Protect Your Points · since Jun 2026
Log in to unlock● Live
Running 130 days
Keep Rewards Within Reach · since Jun 2026
Log in to unlock● Live
Running 130 days
{{product.name}} · since Jun 2026

Format mix

Text Overlay68%
Ugc Talking Head24%
Screenshot4%
Ugc Lifestyle4%

Hook types

Direct Offer38%
Problem Agitation33%
Curiosity Gap8%
Question8%
Statistic8%
Authority4%

Recently launched

Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026
Oct 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is The Points Guy running?
The Points Guy has 100 active ads right now, out of 120 tracked since Sep 2023.
What is The Points Guy's longest-running ad?
Their longest-running ad has stayed live 1129 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Points Guy ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent

Run ad research on autopilot

AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.

Try the AdWhispr agent for free

Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.