The Shutter Tree

The Shutter Tree’s Meta Ad Strategy

Tracked since Aug 2024 · General

● Tracked over time
Total ads tracked
43
Active now
23
Longest-running ad
762 days
Avg ad lifespan
158 days

Ad volume over time

the data competitors don’t show

The Shutter Tree went from 1 to 43 active ads (43.0×) between Aug '24 and Sep '26.

Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '2643

Signal: started testing video creative around Aug '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 114 days
{{product.name}} · since May 2026
Log in to unlock● Live
Running 114 days
{{product.name}} · since May 2026
Log in to unlock● Live
Running 114 days
Why choose shutters? · since May 2026
Log in to unlock● Live
Running 107 days
{{product.name}} · since Jun 2026
Log in to unlock● Live
Running 107 days
{{product.name}} · since Jun 2026
Log in to unlock● Live
Running 107 days
{{product.name}} · since Jun 2026
Log in to unlock● Live
Running 107 days
{{product.name}} · since Jun 2026
Log in to unlock● Live
Running 107 days
{{product.name}} · since Jun 2026
Log in to unlock● Live
Running 107 days
{{product.name}} · since Jun 2026

Format mix

Text Overlay60%
Studio Product24%
Ugc Lifestyle12%
Before After4%

Hook types

Direct Offer40%
Authority32%
Social Proof12%
Curiosity Gap8%
Problem Agitation8%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Aug 2026
Jul 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is The Shutter Tree running?
The Shutter Tree has 23 active ads right now, out of 43 tracked since Aug 2024.
What is The Shutter Tree's longest-running ad?
Their longest-running ad has stayed live 762 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Shutter Tree ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.