The Sill

The Sill’s Meta Ad Strategy

Tracked since Mar 2021 · General

● Tracked over time
Total ads tracked
90
Active now
87
Longest-running ad
1988 days
Avg ad lifespan
96 days

Ad volume over time

the data competitors don’t show

The Sill went from 1 to 90 active ads (90.0×) between Mar '21 and Aug '26.

Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2690

Signal: started testing video creative around Mar '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 201 days
{{product.name}} · since Feb 2026
● Live
Running 173 days
{{product.name}} · since Mar 2026
● Live
Running 165 days
{{product.name}} · since Mar 2026
● Live
Running 165 days
{{product.name}} · since Mar 2026
● Live
Running 134 days
The Sill · since Apr 2026
● Live
Running 112 days
{{product.name}} · since May 2026
● Live
Running 104 days
Big Flavor, Small Tree · since May 2026
● Live
Running 83 days
{{product.name}} · since Jun 2026
● Live
Running 83 days
Plants Made for Summer · since Jun 2026

Format mix

Studio Product36%
Text Overlay36%
Ugc Lifestyle28%

Hook types

Direct Offer33%
Authority25%
Curiosity Gap13%
Contrarian13%
Question8%
Story8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is The Sill running?
The Sill has 87 active ads right now, out of 90 tracked since Mar 2021.
What is The Sill's longest-running ad?
Their longest-running ad has stayed live 1988 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this The Sill ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.