Thoughtworks

Thoughtworks’s Meta Ad Strategy

Tracked since May 2022 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
1543 days
Avg ad lifespan
73 days

Ad volume over time

the data competitors don’t show

Thoughtworks went from 1 to 120 active ads (120.0×) between May '22 and Aug '26.

May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around May '22.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 35 days
Join the team that pioneered evolutionary architecture. · since Jul 2026
● Live
Running 35 days
Autonomous AI is ready to act · since Jul 2026
● Live
Running 35 days
What happens when autonomous AI starts acting? · since Jul 2026
● Live
Running 35 days
Autonomous AI is ready to act · since Jul 2026
● Live
Running 34 days
If you're thinking about AI as an experiment within your organiz · since Jul 2026
● Live
Running 34 days
The agent didn't decide to wipe the database. · since Jul 2026
● Live
Running 23 days
Be part of the team defining modern data architecture. · since Jul 2026
● Live
Running 23 days
Real career journeys. Honest conversations. Live Q&A. · since Jul 2026
● Live
Running 23 days
Your passion for quality goes beyond testing · since Jul 2026

Format mix

Text Overlay24%
Ugc Lifestyle24%
Screenshot20%
Ugc Talking Head20%
Studio Product12%

Hook types

Direct Offer29%
Contrarian21%
Authority17%
Curiosity Gap13%
Question13%
Story8%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Thoughtworks running?
Thoughtworks has 100 active ads right now, out of 120 tracked since May 2022.
What is Thoughtworks's longest-running ad?
Their longest-running ad has stayed live 1543 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Thoughtworks ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.