Thumbtack

Thumbtack’s Meta Ad Strategy

Tracked since Mar 2026 · General

● Tracked over time
Total ads tracked
101
Active now
100
Longest-running ad
153 days
Avg ad lifespan
70 days

Ad volume over time

the data competitors don’t show

Thumbtack went from 6 to 101 active ads (16.8×) between Mar '26 and Aug '26.

Mar '26Apr '26May '26Jun '26Jul '26Aug '26101

Signal: started testing video creative around Mar '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 153 days
{{product.name}} · since Mar 2026
● Live
Running 147 days
{{product.name}} {{product.price strip_zeros}} per {{product.cus · since Mar 2026
● Live
Running 147 days
{{product.name}} {{product.price strip_zeros}} per {{product.cus · since Mar 2026
● Live
Running 147 days
{{product.name}} {{product.price strip_zeros}} per {{product.cus · since Mar 2026
● Live
Running 147 days
{{product.name}} {{product.price strip_zeros}} per {{product.cus · since Mar 2026
● Live
Running 145 days
Have a never ending to-do list?! · since Mar 2026
● Live
Running 133 days
We know homes. · since Apr 2026
● Live
Running 112 days
{{product.name}} {{product.price strip_zeros}} per {{product.cus · since Apr 2026
● Live
Running 111 days
{{product.name}} {{product.price strip_zeros}} per {{product.cus · since Apr 2026

Format mix

Studio Product42%
Screenshot17%
Ugc Lifestyle17%
Lifestyle13%
Text Overlay8%
Slideshow4%

Hook types

Direct Offer40%
Problem Agitation32%
Aspirational16%
Curiosity Gap8%
Question4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Thumbtack running?
Thumbtack has 100 active ads right now, out of 101 tracked since Mar 2026.
What is Thumbtack's longest-running ad?
Their longest-running ad has stayed live 153 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Thumbtack ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.