Thumbtack

Thumbtack’s Meta Ad Strategy

Tracked since Mar 2026 · General

● Tracked over time
Total ads tracked
103
Active now
100
Longest-running ad
182 days
Avg ad lifespan
87 days

Ad volume over time

the data competitors don’t show

Thumbtack went from 4 to 103 active ads (25.8×) between Mar '26 and Aug '26.

Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26103

Signal: started testing video creative around Mar '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Running 182 days
{{product.name}} · since Mar 2026
Running 176 days
{{product.name}} {{product.price strip_zeros}} per {{product.cus · since Mar 2026
Running 176 days
{{product.name}} {{product.price strip_zeros}} per {{product.cus · since Mar 2026
Running 174 days
#ThumbtackPartner Have a never ending to-do list?! · since Mar 2026
Running 162 days
We know homes. · since Apr 2026
Running 162 days
We know homes. · since Apr 2026
Running 162 days
We know homes. · since Apr 2026
Running 162 days
We know homes. · since Apr 2026
Running 162 days
We know homes. · since Apr 2026

Format mix

Text Overlay48%
Ugc Lifestyle28%
Before After12%
Slideshow4%
Studio Product4%
Ugc Talking Head4%

Hook types

Question38%
Direct Offer21%
Problem Agitation21%
Before After8%
Contrarian8%
Authority4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Thumbtack running?
Thumbtack has 100 active ads right now, out of 103 tracked since Mar 2026.
What is Thumbtack's longest-running ad?
Their longest-running ad has stayed live 182 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Thumbtack ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.