Topicals

Topicals’s Meta Ad Strategy

Tracked since Mar 2021 · Beauty

● Tracked over time
Total ads tracked
91
Active now
50
Longest-running ad
1851 days
Avg ad lifespan
811 days

Ad volume over time

the data competitors don’t show

Topicals went from 6 to 91 active ads (15.2×) between Mar '21 and Apr '26.

Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '2691

Signal: started testing video creative around Feb '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 48 days
{{product.name}} · since Feb 2026
● Live
Running 46 days
{{product.name}} · since Feb 2026
● Live
Running 46 days
{{product.name}} · since Feb 2026
● Live
Running 32 days
{{product.name}} · since Mar 2026
● Live
Running 29 days
{{product.name}} · since Mar 2026
● Live
Running 24 days
{{product.name}} · since Mar 2026
● Live
Running 20 days
{{product.name}} · since Mar 2026
● Live
Running 19 days
Topicals · since Mar 2026
● Live
Running 18 days
{{product.name}} · since Mar 2026

Format mix

Studio Product54%
Unknown41%
N/A4%
Ugc Lifestyle1%

Hook types

Unknown41%
Direct Offer26%
Problem Agitation22%
N/A4%
Authority3%
Social Proof3%

Recently launched

Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026
Apr 2026

Frequently asked

How many Meta ads is Topicals running?
Topicals has 50 active ads right now, out of 91 tracked since Mar 2021.
What is Topicals's longest-running ad?
Their longest-running ad has stayed live 1851 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Topicals ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.