TOTEME’s Meta Ad Strategy
Tracked since Nov 2025 · General
Total ads tracked
120
Active now
100
Longest-running ad
342 days
Avg ad lifespan
52 days
Ad volume over time
the data competitors don’t showTOTEME went from 1 to 120 active ads (120.0×) between Nov '25 and Oct '26.
Signal: started testing video creative around Nov '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 71 days
The Mercer tote, a sculptural silhouette inspired by the archety · since Aug 2026
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Running 62 days
The new soft A-line. · since Aug 2026
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Running 61 days
The Mercer tote, a sculptural silhouette inspired by the archety · since Aug 2026
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Running 54 days
The Merino cotton crew knit is a study in everyday refinement. · since Sep 2026
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Running 54 days
The Merino cotton crew knit is a study in everyday refinement. · since Sep 2026
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Running 54 days
Introducing the new T-lock crossbody. · since Sep 2026
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Running 54 days
Introducing the new T-lock crossbody. · since Sep 2026
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Running 53 days
The signature T-lock, reimagined as a versatile crossbody. · since Sep 2026
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Running 53 days
The signature T-lock, reimagined as a versatile crossbody. · since Sep 2026
Format mix
Studio Product96%
Ugc Lifestyle4%
Hook types
Direct Offer48%
Authority36%
Curiosity Gap16%
Recently launched
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Frequently asked
How many Meta ads is TOTEME running?
TOTEME has 100 active ads right now, out of 120 tracked since Nov 2025.
What is TOTEME's longest-running ad?
Their longest-running ad has stayed live 342 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this TOTEME ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.