Tru Earth

Tru Earth’s Meta Ad Strategy

Tracked since Sep 2019 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2541 days
Avg ad lifespan
452 days

Ad volume over time

the data competitors don’t show

Tru Earth went from 5 to 120 active ads (24.0×) between Sep '19 and Aug '26.

Sep '19Oct '19Nov '19Dec '19Jan '20Feb '20Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Apr '20.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 138 days
Try Them All · since Apr 2026
● Live
Running 138 days
{{product.name}} · since Apr 2026
● Live
Running 138 days
{{product.name}} · since Apr 2026
● Live
Running 138 days
{{product.name}} · since Apr 2026
● Live
Running 138 days
{{product.name}} · since Apr 2026
● Live
Running 138 days
{{product.name}} · since Apr 2026
● Live
Running 138 days
Try the NEW Limited-Time Scent · since Apr 2026
● Live
Running 138 days
{{product.name}} · since Apr 2026
● Live
Running 137 days
Your Home, Simplified · since Apr 2026

Format mix

Ugc Lifestyle56%
Text Overlay24%
Ugc Talking Head16%
Studio Product4%

Hook types

Question60%
Direct Offer16%
Social Proof16%
Curiosity Gap4%
Problem Agitation4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Tru Earth running?
Tru Earth has 100 active ads right now, out of 120 tracked since Sep 2019.
What is Tru Earth's longest-running ad?
Their longest-running ad has stayed live 2541 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Tru Earth ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.