Trust & Will’s Meta Ad Strategy
Tracked since Aug 2026 · General
Total ads tracked
43
Active now
43
Longest-running ad
48 days
Avg ad lifespan
36 days
Ad volume over time
the data competitors don’t showTrust & Will went from 32 to 43 active ads (1.3×) between Aug '26 and Sep '26.
Signal: started testing video creative around Aug '26.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 48 days
My family deserves protection. · since Aug 2026
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Running 48 days
Got a stack of old paperwork sitting in a drawer? · since Aug 2026
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Running 48 days
#ad Instead of fearing death, I'd rather prepare for it 🫡 @trust · since Aug 2026
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Running 48 days
#ad Instead of fearing death, I'd rather prepare for it 🫡 @trust · since Aug 2026
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Running 48 days
🌿 As a mom, I’ve realized that caring for my family isn’t just a · since Aug 2026
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Running 48 days
Estate Planning Made Easy · since Aug 2026
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Running 48 days
Paid partnership with @trustandwill · since Aug 2026
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Running 48 days
#ad Trust & Will has been a resource for us to make sure our wis · since Aug 2026
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Running 48 days
A will still goes through probate. · since Aug 2026
Format mix
Ugc Lifestyle64%
Text Overlay20%
Ugc Talking Head16%
Hook types
Direct Offer57%
Contrarian9%
Problem Agitation9%
Question9%
Authority9%
Story9%
Recently launched
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Frequently asked
How many Meta ads is Trust & Will running?
Trust & Will has 43 active ads right now, out of 43 tracked since Aug 2026.
What is Trust & Will's longest-running ad?
Their longest-running ad has stayed live 48 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Trust & Will ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.