Tubi

Tubi’s Meta Ad Strategy

Tracked since Mar 2023 · Saas

● Tracked over time
Total ads tracked
41
Active now
21
Longest-running ad
1252 days
Avg ad lifespan
182 days

Ad volume over time

the data competitors don’t show

Tubi went from 2 to 41 active ads (20.5×) between Mar '23 and Aug '26.

Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2641

Signal: started testing video creative around Mar '23.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 3 days
superbad | free on tubi · since Aug 2026
● Live
Running 3 days
{{product.name}} · since Aug 2026
● Live
Running 3 days
{{product.name}} · since Aug 2026
● Live
Running 3 days
{{product.name}} · since Aug 2026
● Live
Running 3 days
{{product.name}} · since Aug 2026
● Live
Running 3 days
{{product.name}} · since Aug 2026
● Live
Running 3 days
{{product.name}} · since Aug 2026
● Live
Running 3 days
safe space | free on tubi · since Aug 2026
● Live
Running 3 days
And why does she call you, Poo? · since Aug 2026

Format mix

Meme56%
Screenshot24%
Ugc Talking Head20%

Hook types

Curiosity Gap43%
Contrarian13%
Problem Agitation13%
Question13%
Story9%
Humorous9%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Tubi running?
Tubi has 21 active ads right now, out of 41 tracked since Mar 2023.
What is Tubi's longest-running ad?
Their longest-running ad has stayed live 1252 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Tubi ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.