Udemy

Udemy’s Meta Ad Strategy

Tracked since Sep 2023 · General

● Tracked over time
Total ads tracked
120
Active now
104
Longest-running ad
1050 days
Avg ad lifespan
212 days

Ad volume over time

the data competitors don’t show

Udemy went from 4 to 120 active ads (30.0×) between Sep '23 and Jun '26.

Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Jan '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 426 days
{{product.name}} · since Jun 2025
● Live
Running 252 days
Upgrade Your Skills · since Nov 2025
● Live
Running 238 days
Build Data Skills · since Dec 2025
● Live
Running 189 days
{{product.name}} · since Jan 2026
● Live
Running 189 days
The Complete 2023 Web Development Bootcamp · since Jan 2026
● Live
Running 189 days
Investing In Stocks The Complete Course! · since Jan 2026
● Live
Running 189 days
The Complete Financial Analyst Course · since Jan 2026
● Live
Running 189 days
{{product.name}} · since Jan 2026
● Live
Running 188 days
{{product.name}} · since Jan 2026

Format mix

Studio Product40%
Text Overlay20%
Ugc Talking Head16%
Animation12%
Screenshot8%
Lifestyle4%

Hook types

Direct Offer39%
Question26%
Curiosity Gap22%
Problem Agitation4%
Aspirational4%
Social Proof4%

Recently launched

Jun 2026
May 2026
May 2026
May 2026
May 2026
May 2026

Frequently asked

How many Meta ads is Udemy running?
Udemy has 104 active ads right now, out of 120 tracked since Sep 2023.
What is Udemy's longest-running ad?
Their longest-running ad has stayed live 1050 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Udemy ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.