Under Armour’s Meta Ad Strategy
Tracked since May 2025 · General
Total ads tracked
120
Active now
101
Longest-running ad
460 days
Avg ad lifespan
73 days
Ad volume over time
the data competitors don’t showUnder Armour went from 5 to 120 active ads (24.0×) between May '25 and Aug '26.
Signal: started testing video creative around Aug '25.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
● Live
Running 184 days
{{product.name}} · since Mar 2026
● Live
Running 184 days
{{product.name}} · since Mar 2026
● Live
Running 145 days
default_collection_headline · since Apr 2026
● Live
Running 142 days
default_collection_headline · since Apr 2026
● Live
Running 103 days
{{product.name}} · since May 2026
● Live
Running 103 days
{{product.name}} · since May 2026
● Live
Running 102 days
{{product.name}} · since May 2026
● Live
Running 97 days
default_collection_headline · since May 2026
● Live
Running 92 days
{{product.name}} · since Jun 2026
Format mix
Studio Product88%
Text Overlay4%
Ugc Lifestyle4%
Ugc Talking Head4%
Hook types
Authority60%
Direct Offer24%
Contrarian12%
Curiosity Gap4%
Recently launched
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Frequently asked
How many Meta ads is Under Armour running?
Under Armour has 101 active ads right now, out of 120 tracked since May 2025.
What is Under Armour's longest-running ad?
Their longest-running ad has stayed live 460 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Under Armour ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.
Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.