upGrad

upGrad’s Meta Ad Strategy

Tracked since Jul 2020 · General

● Tracked over time
Total ads tracked
107
Active now
100
Longest-running ad
2267 days
Avg ad lifespan
176 days

Ad volume over time

the data competitors don’t show

upGrad went from 1 to 107 active ads (107.0×) between Jul '20 and Sep '26.

Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26107

Signal: started testing video creative around Jul '26.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 112 days
{{product.name}} · since Jun 2026
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Running 111 days
{{product.name}} · since Jun 2026
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Running 100 days
{{product.name}} · since Jun 2026
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Running 100 days
{{product.name}} · since Jun 2026
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Running 88 days
CTO & AI Leadership Program · since Jul 2026
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Running 78 days
{{product.name}} · since Jul 2026
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Running 78 days
Stop Only Learning—Start Deploying AI · since Jul 2026
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Running 78 days
{{product.name}} · since Jul 2026
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Running 78 days
{{product.name}} · since Jul 2026

Format mix

Text Overlay100%

Hook types

Direct Offer32%
Problem Agitation24%
Contrarian20%
Curiosity Gap16%
Authority4%
Question4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is upGrad running?
upGrad has 100 active ads right now, out of 107 tracked since Jul 2020.
What is upGrad's longest-running ad?
Their longest-running ad has stayed live 2267 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this upGrad ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.