UPMC

UPMC’s Meta Ad Strategy

Tracked since Mar 2020 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
2356 days
Avg ad lifespan
284 days

Ad volume over time

the data competitors don’t show

UPMC went from 4 to 120 active ads (30.0×) between Mar '20 and Aug '26.

Mar '20Apr '20May '20Jun '20Jul '20Aug '20Sep '20Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Apr '20.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 109 days
{{product.name}} · since May 2026
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Running 109 days
More Memories, Less Waiting · since May 2026
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Running 109 days
More Memories, Less Waiting · since May 2026
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Running 106 days
More Memories, Less Waiting · since May 2026
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Running 74 days
UPMC Community Commitment · since Jun 2026
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Running 74 days
UPMC · since Jun 2026
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Running 74 days
Caring for McKean County · since Jun 2026
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Running 73 days
Life Changing Is... · since Jun 2026
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Running 72 days
Life Changing Is... · since Jun 2026

Format mix

Text Overlay76%
Ugc Lifestyle12%
Ugc Talking Head12%

Hook types

Authority58%
Problem Agitation13%
Direct Offer8%
Curiosity Gap8%
Story8%
Question4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is UPMC running?
UPMC has 100 active ads right now, out of 120 tracked since Mar 2020.
What is UPMC's longest-running ad?
Their longest-running ad has stayed live 2356 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this UPMC ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.