UpToDate

UpToDate’s Meta Ad Strategy

Tracked since Dec 2024 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
643 days
Avg ad lifespan
174 days

Ad volume over time

the data competitors don’t show

UpToDate went from 4 to 120 active ads (30.0×) between Dec '24 and Sep '26.

Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26Oct '26120

Signal: started testing video creative around Dec '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 235 days
{{product.name}} · since Feb 2026
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Running 235 days
{{product.name}} · since Feb 2026
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Running 235 days
{{product.name}} · since Feb 2026
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Running 235 days
{{product.name}} · since Feb 2026
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Running 235 days
Make more confident clinical decisions · since Feb 2026
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Running 235 days
UpToDate for small teams · since Feb 2026
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Running 235 days
Trusted clinical decision support · since Feb 2026
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Running 235 days
{{product.name}} · since Feb 2026
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Running 234 days
{{product.name}} · since Feb 2026

Format mix

Text Overlay64%
Studio Product28%
Screenshot8%

Hook types

Direct Offer52%
Authority36%
Question4%
Social Proof4%
Testimonial4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is UpToDate running?
UpToDate has 100 active ads right now, out of 120 tracked since Dec 2024.
What is UpToDate's longest-running ad?
Their longest-running ad has stayed live 643 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this UpToDate ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.