WaterAid UK

WaterAid UK’s Meta Ad Strategy

Tracked since Aug 2021 · Health App

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
1858 days
Avg ad lifespan
183 days

Ad volume over time

the data competitors don’t show

WaterAid UK went from 1 to 120 active ads (120.0×) between Aug '21 and Sep '26.

Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '26120

Signal: started testing video creative around Aug '21.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

Log in to unlock● Live
Running 127 days
{{product.name}} · since May 2026
Log in to unlock● Live
Running 127 days
{{product.name}} · since May 2026
Log in to unlock● Live
Running 127 days
{{product.name}} · since May 2026
Log in to unlock● Live
Running 127 days
{{product.name}} · since May 2026
Log in to unlock● Live
Running 127 days
{{product.name}} · since May 2026
Log in to unlock● Live
Running 127 days
{{product.name}} · since May 2026
Log in to unlock● Live
Running 127 days
{{product.name}} · since May 2026
Log in to unlock● Live
Running 127 days
{{product.name}} · since May 2026
Log in to unlock● Live
Running 112 days
Unlock women's potential · since May 2026

Format mix

Text Overlay56%
Ugc Lifestyle40%
Studio Product4%

Hook types

Story36%
Direct Offer24%
Statistic20%
Problem Agitation16%
Curiosity Gap4%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is WaterAid UK running?
WaterAid UK has 100 active ads right now, out of 120 tracked since Aug 2021.
What is WaterAid UK's longest-running ad?
Their longest-running ad has stayed live 1858 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this WaterAid UK ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.