Webflow

Webflow’s Meta Ad Strategy

Tracked since Oct 2020 · Saas

● Tracked over time
Total ads tracked
94
Active now
74
Longest-running ad
2152 days
Avg ad lifespan
79 days

Ad volume over time

the data competitors don’t show

Webflow went from 1 to 94 active ads (94.0×) between Oct '20 and Aug '26.

Oct '20Nov '20Dec '20Jan '21Feb '21Mar '21Apr '21May '21Jun '21Jul '21Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2694

Signal: started testing video creative around Oct '20.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 57 days
{{product.name}} · since Jul 2026
● Live
Running 57 days
{{product.name}} · since Jul 2026
● Live
Running 57 days
{{product.name}} · since Jul 2026
● Live
Running 54 days
Future-proof your organic strategy. · since Jul 2026
● Live
Running 41 days
Future-proof your organic strategy. · since Jul 2026
● Live
Running 37 days
{{product.name}} · since Jul 2026
● Live
Running 26 days
Get your AEO Readiness Score · since Aug 2026
● Live
Running 24 days
AEO is a team sport. Time to field a full team. · since Aug 2026
● Live
Running 24 days
Build anywhere. Run it on Webflow. · since Aug 2026

Format mix

Text Overlay84%
Animation8%
Before After8%

Hook types

Problem Agitation64%
Direct Offer12%
Contrarian8%
Statistic8%
Before After4%
Question4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Webflow running?
Webflow has 74 active ads right now, out of 94 tracked since Oct 2020.
What is Webflow's longest-running ad?
Their longest-running ad has stayed live 2152 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Webflow ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.