WHOOP’s Meta Ad Strategy

Tracked since Jan 2025 · Fitness

● Tracked over time

Total ads tracked

786

Active now

210

Longest-running ad

415 days

Avg ad lifespan

105 days

Ad volume over time

the data competitors don’t show

WHOOP went from 1 to 786 active ads (786.0×) between Jan '25 and Mar '26.

Signal: started testing video creative around Jul '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live

Running 91 days

Start your year stronger · since Dec 2025

● Live

Running 91 days

Start your year stronger · since Dec 2025

● Live

Running 91 days

Start your year stronger · since Dec 2025

● Live

Running 91 days

Komm im Januar in den Flow · since Dec 2025

● Live

Running 91 days

Komm im Januar in den Flow · since Dec 2025

● Live

Running 47 days

Komm im Januar in den Flow · since Feb 2026

● Live

Running 47 days

Start your year stronger · since Feb 2026

● Live

Running 47 days

Komm im Januar in den Flow · since Feb 2026

● Live

Running 47 days

Start your year stronger · since Feb 2026

Format mix

Text Overlay54%

Studio Product43%

Video1%

Ugc Lifestyle1%

Image0%

Ugc Talking Head0%

Hook types

Direct Offer76%

Contrarian12%

Problem Agitation8%

Social Proof3%

Curiosity Gap1%

Authority1%

Recently launched

Mar 2026

Frequently asked

How many Meta ads is WHOOP running?

WHOOP has 210 active ads right now, out of 786 tracked since Jan 2025.

What is WHOOP's longest-running ad?

Their longest-running ad has stayed live 415 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.

Where does this WHOOP ad data come from?

The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.

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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.