Wise

Wise’s Meta Ad Strategy

Tracked since May 2025 · Health App

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
465 days
Avg ad lifespan
81 days

Ad volume over time

the data competitors don’t show

Wise went from 1 to 120 active ads (120.0×) between May '25 and Jul '26.

May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Sep '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 67 days
Outsmart the tourist cost on holiday · since Jun 2026
● Live
Running 67 days
{{product.name}} · since Jun 2026
● Live
Running 67 days
海外旅行にこの1枚 · since Jun 2026
● Live
Running 67 days
{{product.name}} · since Jun 2026
● Live
Running 67 days
Outsmart the tourist cost on holiday · since Jun 2026
● Live
Running 67 days
{{product.name}} · since Jun 2026
● Live
Running 67 days
{{product.name}} · since Jun 2026
● Live
Running 67 days
{{product.name}} · since Jun 2026
● Live
Running 67 days
{{product.name}} · since Jun 2026

Format mix

Text Overlay36%
Studio Product20%
Ugc Lifestyle20%
Lifestyle16%
Before After4%
Screenshot4%

Hook types

Problem Agitation72%
Direct Offer28%

Recently launched

Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is Wise running?
Wise has 100 active ads right now, out of 120 tracked since May 2025.
What is Wise's longest-running ad?
Their longest-running ad has stayed live 465 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Wise ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.