Wistia

Wistia’s Meta Ad Strategy

Tracked since May 2025 · General

● Tracked over time
Total ads tracked
77
Active now
57
Longest-running ad
455 days
Avg ad lifespan
152 days

Ad volume over time

the data competitors don’t show

Wistia went from 6 to 77 active ads (12.8×) between May '25 and Aug '26.

May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2677

Signal: started testing video creative around May '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 184 days
Your Videos In One Place · since Feb 2026
● Live
Running 184 days
Webinars made easy · since Feb 2026
● Live
Running 184 days
Create. Publish. Analyze. · since Feb 2026
● Live
Running 184 days
Seamless video integrations · since Feb 2026
● Live
Running 184 days
Create. Publish. Analyze. · since Feb 2026
● Live
Running 184 days
One place for your videos · since Feb 2026
● Live
Running 183 days
Simplify Video Marketing · since Feb 2026
● Live
Running 183 days
Webinars made easy · since Feb 2026
● Live
Running 183 days
Seamless video integrations · since Feb 2026

Format mix

Screenshot36%
Text Overlay32%
Meme12%
Slideshow8%
Ugc Talking Head8%
Animation4%

Hook types

Direct Offer36%
Problem Agitation28%
Question16%
Contrarian8%
Statistic8%
Social Proof4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Wistia running?
Wistia has 57 active ads right now, out of 77 tracked since May 2025.
What is Wistia's longest-running ad?
Their longest-running ad has stayed live 455 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Wistia ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.