Wix

Wix’s Meta Ad Strategy

Tracked since May 2025 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
449 days
Avg ad lifespan
92 days

Ad volume over time

the data competitors don’t show

Wix went from 7 to 120 active ads (17.1×) between May '25 and Aug '26.

May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Jul '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 89 days
{{product.name}} · since May 2026
● Live
Running 89 days
What graphic design style are you trying on your website? · since May 2026
● Live
Running 89 days
{{product.name}} · since May 2026
● Live
Running 89 days
what happens when you give a creative kid tools instead of toys · since May 2026
● Live
Running 88 days
{{product.name}} · since May 2026
● Live
Running 87 days
A domain that you own makes your idea more real. · since May 2026
● Live
Running 83 days
{{product.name}} · since May 2026
● Live
Running 72 days
{{product.name}} · since May 2026
● Live
Running 65 days
{{product.name}} · since May 2026

Format mix

Ugc Lifestyle36%
Screenshot32%
Ugc Talking Head20%
Text Overlay12%

Hook types

Problem Agitation33%
Curiosity Gap17%
Direct Offer17%
Story17%
Testimonial13%
Authority4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Jul 2026
Jul 2026
Jul 2026

Frequently asked

How many Meta ads is Wix running?
Wix has 100 active ads right now, out of 120 tracked since May 2025.
What is Wix's longest-running ad?
Their longest-running ad has stayed live 449 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Wix ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.