Wool and the Gang

Wool and the Gang’s Meta Ad Strategy

Tracked since Sep 2025 · Saas

● Tracked over time
Total ads tracked
94
Active now
40
Longest-running ad
374 days
Avg ad lifespan
89 days

Ad volume over time

the data competitors don’t show

Wool and the Gang went from 1 to 94 active ads (94.0×) between Sep '25 and Sep '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '2694

Signal: started testing video creative around Oct '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 70 days
{{product.name}} · since Jul 2026
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Running 70 days
That Summer Stitch Feeling · since Jul 2026
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Running 70 days
{{product.name}} · since Jul 2026
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Running 70 days
{{product.name}} · since Jul 2026
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Running 70 days
Knit more, save 15% on your first order · since Jul 2026
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Running 58 days
{{product.name}} · since Aug 2026
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Running 58 days
{{product.name}} · since Aug 2026
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Running 31 days
Four new crochet kits · since Aug 2026
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Running 28 days
New Marl Yarns · since Sep 2026

Format mix

Text Overlay56%
Ugc Lifestyle24%
Studio Product16%
Ugc Talking Head4%

Hook types

Direct Offer40%
Question24%
Social Proof24%
Curiosity Gap12%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026
Sep 2026

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Frequently asked

How many Meta ads is Wool and the Gang running?
Wool and the Gang has 40 active ads right now, out of 94 tracked since Sep 2025.
What is Wool and the Gang's longest-running ad?
Their longest-running ad has stayed live 374 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Wool and the Gang ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.