Woolow

Woolow’s Meta Ad Strategy

Tracked since Feb 2025 · General

● Tracked over time
Total ads tracked
71
Active now
51
Longest-running ad
578 days
Avg ad lifespan
96 days

Ad volume over time

the data competitors don’t show

Woolow went from 1 to 71 active ads (71.0×) between Feb '25 and Sep '26.

Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26Sep '2671

Signal: started testing video creative around Feb '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

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Running 23 days
100% Wool Pillows · since Aug 2026
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Running 23 days
{{product.name}} · since Aug 2026
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Running 23 days
{{product.name}} · since Aug 2026
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Running 23 days
Meet The Galway Farmer Behind Woolow · since Aug 2026
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Running 23 days
Cool In Summer. Warm In Winter. · since Aug 2026
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Running 23 days
Cool In Summer. Warm In Winter. · since Aug 2026
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Running 23 days
Are you sleeping on plastic? · since Aug 2026
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Running 23 days
Are you sleeping on plastic? · since Aug 2026
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Running 23 days
100% Wool Pillows · since Aug 2026

Format mix

Text Overlay48%
Studio Product20%
Ugc Lifestyle20%
Before After12%

Hook types

Question29%
Authority21%
Statistic17%
Problem Agitation13%
Story13%
Curiosity Gap8%

Recently launched

Sep 2026
Sep 2026
Sep 2026
Aug 2026
Aug 2026
Aug 2026

AdWhispr is not affiliated with or endorsed by the brands shown.

Frequently asked

How many Meta ads is Woolow running?
Woolow has 51 active ads right now, out of 71 tracked since Feb 2025.
What is Woolow's longest-running ad?
Their longest-running ad has stayed live 578 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Woolow ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.