XP Investimentos

XP Investimentos’s Meta Ad Strategy

Tracked since Aug 2021 · General

● Tracked over time
Total ads tracked
120
Active now
102
Longest-running ad
1831 days
Avg ad lifespan
280 days

Ad volume over time

the data competitors don’t show

XP Investimentos went from 10 to 120 active ads (12.0×) between Aug '21 and Aug '26.

Aug '21Sep '21Oct '21Nov '21Dec '21Jan '22Feb '22Mar '22Apr '22May '22Jun '22Jul '22Aug '22Sep '22Oct '22Nov '22Dec '22Jan '23Feb '23Mar '23Apr '23May '23Jun '23Jul '23Aug '23Sep '23Oct '23Nov '23Dec '23Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Oct '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 299 days
{{product.name}} · since Oct 2025
● Live
Running 299 days
{{product.name}} · since Oct 2025
● Live
Running 151 days
{{product.name}} · since Mar 2026
● Live
Running 151 days
{{product.name}} · since Mar 2026
● Live
Running 151 days
{{product.name}} · since Mar 2026
● Live
Running 151 days
{{product.name}} · since Mar 2026
● Live
Running 151 days
{{product.name}} · since Mar 2026
● Live
Running 151 days
{{product.name}} · since Mar 2026
● Live
Running 151 days
{{product.name}} · since Mar 2026

Format mix

Text Overlay68%
Ugc Talking Head16%
Studio Product12%
Ugc Lifestyle4%

Hook types

Curiosity Gap32%
Question32%
Direct Offer24%
Authority8%
Contrarian4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is XP Investimentos running?
XP Investimentos has 102 active ads right now, out of 120 tracked since Aug 2021.
What is XP Investimentos's longest-running ad?
Their longest-running ad has stayed live 1831 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this XP Investimentos ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.