Yoast

Yoast’s Meta Ad Strategy

Tracked since Sep 2025 · General

● Tracked over time
Total ads tracked
90
Active now
70
Longest-running ad
325 days
Avg ad lifespan
120 days

Ad volume over time

the data competitors don’t show

Yoast went from 1 to 90 active ads (90.0×) between Sep '25 and Aug '26.

Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '2690

Signal: started testing video creative around Nov '25.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 204 days
{{product.name}} · since Jan 2026
● Live
Running 204 days
{{product.name}} · since Jan 2026
● Live
Running 204 days
{{product.name}} · since Jan 2026
● Live
Running 204 days
{{product.name}} · since Jan 2026
● Live
Running 204 days
{{product.name}} · since Jan 2026
● Live
Running 204 days
{{product.name}} · since Jan 2026
● Live
Running 204 days
{{product.name}} · since Jan 2026
● Live
Running 204 days
{{product.name}} · since Jan 2026
● Live
Running 204 days
{{product.name}} · since Jan 2026

Format mix

Text Overlay60%
Screenshot16%
Studio Product16%
Meme4%
Ugc Talking Head4%

Hook types

Direct Offer48%
Question24%
Contrarian12%
Problem Agitation12%
Aspirational4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Yoast running?
Yoast has 70 active ads right now, out of 90 tracked since Sep 2025.
What is Yoast's longest-running ad?
Their longest-running ad has stayed live 325 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Yoast ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.