Zapier

Zapier’s Meta Ad Strategy

Tracked since Jan 2024 · General

● Tracked over time
Total ads tracked
120
Active now
100
Longest-running ad
944 days
Avg ad lifespan
190 days

Ad volume over time

the data competitors don’t show

Zapier went from 2 to 120 active ads (60.0×) between Jan '24 and Aug '26.

Jan '24Feb '24Mar '24Apr '24May '24Jun '24Jul '24Aug '24Sep '24Oct '24Nov '24Dec '24Jan '25Feb '25Mar '25Apr '25May '25Jun '25Jul '25Aug '25Sep '25Oct '25Nov '25Dec '25Jan '26Feb '26Mar '26Apr '26May '26Jun '26Jul '26Aug '26120

Signal: started testing video creative around Sep '24.

Proven winners — ranked by days running

our honest performance proxy

The longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)

● Live
Running 944 days
{{product.name}} · since Jan 2024
● Live
Running 944 days
{{product.name}} · since Jan 2024
● Live
Running 867 days
{{product.name}} · since Apr 2024
● Live
Running 845 days
Zapier · since May 2024
● Live
Running 845 days
Zapier · since May 2024
● Live
Running 845 days
Zapier · since May 2024
● Live
Running 845 days
Zapier · since May 2024
● Live
Running 672 days
{{product.name}} · since Oct 2024
● Live
Running 672 days
{{product.name}} · since Oct 2024

Format mix

Text Overlay80%
Animation16%
Studio Product4%

Hook types

Problem Agitation29%
Curiosity Gap25%
Authority25%
Question8%
Statistic8%
Direct Offer4%

Recently launched

Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026
Aug 2026

Frequently asked

How many Meta ads is Zapier running?
Zapier has 100 active ads right now, out of 120 tracked since Jan 2024.
What is Zapier's longest-running ad?
Their longest-running ad has stayed live 944 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Zapier ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
Your AI marketing agent

Run ad research on autopilot

AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.

Try the AdWhispr agent for free

Based on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.