Zillow’s Meta Ad Strategy
Tracked since May 2025 · General
Total ads tracked
120
Active now
100
Longest-running ad
493 days
Avg ad lifespan
37 days
Ad volume over time
the data competitors don’t showZillow went from 1 to 120 active ads (120.0×) between May '25 and Sep '26.
Signal: started testing video creative around May '26.
Proven winners — ranked by days running
our honest performance proxyThe longer an ad runs, the more it’s working. (We never invent CTR or ROAS.)
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Running 100 days
{{product.name}} · since Jun 2026
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Running 59 days
{{product.name}} · since Jul 2026
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Running 45 days
{{product.name}} · since Aug 2026
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Running 45 days
{{product.name}} · since Aug 2026
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Running 25 days
{{product.name}} · since Aug 2026
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Running 25 days
{{product.name}} · since Aug 2026
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Running 19 days
{{product.name}} · since Aug 2026
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Running 19 days
{{product.name}} · since Aug 2026
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Running 19 days
{{product.name}} · since Aug 2026
Format mix
Text Overlay44%
Studio Product28%
Ugc Talking Head12%
Screenshot8%
Slideshow4%
Ugc Lifestyle4%
Hook types
Direct Offer48%
Question16%
Curiosity Gap12%
Story12%
Problem Agitation8%
Authority4%
Recently launched
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Frequently asked
How many Meta ads is Zillow running?
Zillow has 100 active ads right now, out of 120 tracked since May 2025.
What is Zillow's longest-running ad?
Their longest-running ad has stayed live 493 days. The longer an ad runs, the more it's likely working — AdWhispr uses ad longevity as an honest proxy for performance, and never invents CTR or ROAS.
Where does this Zillow ad data come from?
The public Meta Ad Library, tracked daily. We reconstruct ad-volume trends and creative-format shifts over time from each ad's first- and last-seen dates.
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AdWhispr is an AI agent inside Claude & ChatGPT. Research any brand’s ads, clone the winners, and run campaigns across Meta, Google & TikTok.
Try the AdWhispr agent for freeBased on the public Meta Ad Library. Ad-volume trend reconstructed from each ad’s first/last-seen dates.