---
title: Performance Max Launcher
slug: performance-max-launcher
description: "Build a Performance Max campaign with asset groups and conversion checks, built paused and handed back to you for the launch decision."
date: 2026-08-25
draft: false
category: campaign-launch
kind: skill
level: operator
platforms: [google]
tools: [launch_pmax_campaign]
primaryKeyword: launch performance max campaign
secondaryKeywords: [pmax setup, google performance max, pmax asset groups]
glyph: "⚡"
---

Performance Max hands the targeting to Google and asks you for strong inputs: asset groups and a clean conversion setup. This skill builds that campaign on your connected Google account, assembles the asset groups, checks conversions, and builds it paused. You see the finished campaign with its budget and daily spend before anything runs.

## Use this when

You want Google to serve across Search, Display, YouTube, Discover, Gmail, and Maps from one campaign, driven by your asset groups and conversion goals. It is the right launcher when you want reach and automation rather than hand-built keyword control.

Use Google Search Campaign Launcher instead if you want tightly themed ad groups and match-type control on search intent specifically. Use the Meta Ad Launcher or TikTok Campaign Launcher for those platforms.

## What you need

- A connected Google Ads account. Required. Performance Max cannot launch without one.
- Assets for the asset groups: text, images, and video, or the creative to base them on, plus a budget and your conversion goals.
- Conversion tracking on your site, since Performance Max optimizes entirely against conversions.
- AdWhispr connected to your AI client, set up once at /integrations.

## How it runs

1. Assemble the asset groups from your creative and copy so Google has strong inputs to serve.
2. Set the conversion goals the campaign will optimize toward.
3. Build the Performance Max campaign on your connected account, built paused, with conversion tracking checked.
4. Diff the built campaign against the plan and flag anything off.
5. Launch gate: show the full campaign with its budget and daily spend, and stop until your explicit go.

## What the skill checks

- Asset groups are assembled with real inputs, not left thin.
- Conversion goals are set and conversion tracking is verified, since Performance Max runs on that signal.
- The campaign is built paused and diffed against the plan.
- Every number at the gate, budget and daily spend, is the actual configured value, never fabricated.
- The connected account and its state are verified before the gate.

## When it stops

- Done: a live Performance Max campaign you explicitly approved.
- Held at the gate: built, paused, shown in full, waiting on your go. This is the default resting state, not a failure.
- Blocked: no connected Google account, or conversion tracking that cannot be verified. Reported plainly with the fix, before any spend.

## What it will and won't do

This skill can spend, but only at the final gate and only after you approve the built campaign. Nothing launches silently. Assembling asset groups, setting goals, and checking conversions move no money. Stop at the gate and nothing is spent.

## What you get

A Performance Max campaign built on solid inputs: asset groups assembled from your creative, conversion goals set, tracking verified, all built paused on your own account with the exact budget and daily spend shown for sign-off.

## FAQ

### Does this launch Performance Max without my approval?

No. It is always built paused and shown to you in full, with its budget and daily spend, before anything goes live. It launches only on your explicit go.

### What is an asset group?

It is the set of text, images, and video Performance Max mixes to serve across Google's network. The skill assembles it from your creative and copy so Google has strong material to work with.

### Why does conversion tracking matter so much here?

Performance Max optimizes almost entirely against conversions. The skill verifies tracking before the gate so the campaign has real signal to learn from, rather than spending blind.

### Do I need a connected Google account?

Yes. A connected Google Ads account is required. You connect it once at /integrations. Without it the skill stops and tells you, before any spend.