Meta's Ad Library is free. In practice, that's a lie.
Try it: open facebook.com/ads/library, search for any DTC brand, and tell me which of their ads has been running the longest. You can't. The library doesn't sort by run time. It doesn't let you compare formats, group by hook, or line two brands up side by side. The data is technically public; the analysis is technically impossible.
Now try the same question in ChatGPT on its own. You'll get a confident paragraph about what the brand "typically" runs, stitched together from whatever it read during training. No dates, no creatives, no way to tell if any of it is still live.
That's the gap AdWhispr fills. We track the ads of thousands of brands, snapshot them every day, and as of today you can add AdWhispr to ChatGPT from its app store in one click.
After this post you'll be able to ask ChatGPT things like:
- "Which of CalAI's current Meta ads has been running the longest?"
- "Compare Roman and Hims on Meta: who's iterating faster?"
- "Who are my competitors, and which of them are advertising right now?"
- "Write me a competitive brief on Liquid Death's ad strategy."
...and ChatGPT will actually answer, with real ads in the chat, in seconds. No browser tabs. No CSV exports. No manual scrolling. Whether you're a software founder studying how SaaS competitors buy attention or a DTC operator dissecting category leaders, the questions work the same way.
Install in 90 seconds
No Developer mode, no links to paste, no config files. Three steps.
1. Open the listing. Go to AdWhispr in ChatGPT.
2. Click Install.
3. Sign in to AdWhispr, or create a free account. No credit card. That's enough to walk through every query in this tutorial.
That's it. ChatGPT handles the sign-in for you, so there are no keys to copy and nothing to paste into settings.
Already use AdWhispr in Claude or on the web? Sign in with the same account and your saved brand and tracked competitors come with you. (If Claude is your assistant of choice, the Claude version of this tutorial walks through the same queries there.)
To confirm it worked, start a new chat and ask:
What can AdWhispr do for me?
If ChatGPT answers by describing competitor research, ad cloning and campaign launch rather than guessing, the connection is live.
Your first six queries
These are the questions we'd ask on day one if we were you. Copy them into ChatGPT as written, swapping in your own brands.
1. Find who is advertising in your space right now
Who are my competitors, and which of them are running ads right now? My site is yourstore.com
This is the best first query, and it's the one ChatGPT gets wrong on its own. Ask a plain chatbot for your competitors and you get names it remembers, some of which haven't run an ad in a year. AdWhispr checks the moment you ask which brands in your space are advertising today, and ranks them by how many ads they have live. Tell it your site once and it remembers your brand for every question after.
2. Find the longest-running ad
Which of CalAI's currently active Meta ads has been running the longest, and what's the hook?
Days-running is the only honest performance signal in public Meta data. Brands don't keep paying for ads that lose money, so if an ad has been running 100+ days, it's working. The ads show up right in the chat, sorted by how long they've been live, and ChatGPT will break down the hook, the format and the offer on the ones at the top.
For software brands this is gold. SaaS founders rarely share which ads work. Days-running tells you exactly which CalAI hooks have survived months of testing. That's a roadmap.
3. Compare two brands side by side
Compare Hims and Roman's current Meta ad strategies. Who's testing more new creative? What's the format mix? Who leans on which angle?
This is the analysis that takes an hour by hand. ChatGPT pulls both brands' ads, lines them up, and tells you which one is iterating faster, how each splits between video and static, and which angles each keeps coming back to. If you run an agency, this is the slide your client actually reads.
4. Research TikTok ads and get a script
Show me TikTok ads for protein snacks that are running right now, then write me a shoot-ready script modeled on the strongest one.
Meta isn't the only place your competitors are buying attention. AdWhispr pulls live TikTok ads, and ChatGPT can turn a proven one into a script you can hand to a creator or film yourself: the hook, the beats, what's said on screen. Modeled on something that works, written for your product.
5. Find the keywords your competitors go after
What Google keywords is Liquid Death going after? Show me search volumes and click costs for the ones that fit a canned water brand.
Search intent is the other half of the market. AdWhispr pulls real search volumes and click costs, and shows you the keywords a competitor's site is associated with. Ask ChatGPT to filter them down to the ones that fit your brand, and you have a shortlist for a Search campaign before you've spent a cent.
6. Generate a competitive brief
Write a competitive brief on Liquid Death's Meta ads. Include the main hooks, the format mix, how long their winners have run, and a strategic verdict.
A brief is the deliverable a media buyer actually pastes into a campaign plan. ChatGPT leads with the evidence (what's running, for how long, in what formats) before any opinion. Evidence first. Opinion second.
Why ChatGPT can't do this alone
It's a fair question. ChatGPT can browse the web. Why not just ask it to look?
Because the data it needs isn't sitting on a page waiting to be read:
- Meta's Ad Library only shows what's running right now. It has no history, so it can't tell you how long an ad has been live. That number is the whole signal.
- The library is built for scrolling, not analysis. No sort by run time, no export, no way to compare two brands. A browsing assistant hits the same wall you do.
- Training data is out of date by definition. Ask ChatGPT who advertises in your niche and it answers from memory. Memory doesn't know who launched last week or who went dark last month.
AdWhispr can answer "which of Hims's ads has run the longest" because we snapshot every brand we track, every day. The history is the product.
What AdWhispr is, honestly: the ad data layer for your AI assistant. The thinking is ChatGPT's. The data and the ability to act on it are ours.
What you can build from here
Once AdWhispr is installed, the research turns into action in the same chat.
Cloning a competitor's winner. Found an ad that's been running for months? Ask for your own version of it. AdWhispr makes it, image or video, with your product in it, and ChatGPT hands you the link to it in the AdWhispr app. The finished ad lands in your Creative Library, ready to launch.
Launching and managing campaigns. Connect your ad accounts and run Meta, Google, TikTok, X, Reddit and ChatGPT Ads from one conversation. Launch the ad you just cloned, check how your campaigns are doing, move budget to what's working, pause what isn't. Every new campaign is created paused, so nothing spends until you say go.
Checking back on the market. Come back next week and ask the same questions again. Who is advertising in your space, which of their ads are still running, how two rivals now compare. Same chat, fresh data, not last week's answer from memory.
Install once. Then ask anything.
The whole point is that the tool you already use gets more useful. You don't switch apps. You don't open a dashboard. ChatGPT is your strategist; AdWhispr is the eyes on the ad market that it doesn't have on its own.
Open AdWhispr in ChatGPT, click Install, sign in, and ask the first question.
If you hit anything that breaks or any data that looks wrong, write to me at basil@adwhispr.com. We'd rather fix a bug than show you a made-up number. That's the whole bet.
AdWhispr is the ad data layer for AI assistants. We don't make up metrics, and every new campaign starts paused. Get started free.