Google Ads through chat: Search, Shopping, Performance Max and YouTube reference

This page covers your own Google Ads account: keyword research, launching Search, Shopping, Performance Max and YouTube campaigns, and tuning them once they run.

Before you start

• Connect Google Ads. Say Connect my Google Ads account in the chat, or open Settings, then Connected accounts, in the dashboard. Sign in with the Google account that has access to your Google Ads account; you grant access on Google's own consent screen.
• Use a regular account, not a manager account. Manager (MCC) accounts oversee other accounts and cannot hold campaigns. If you connect through a manager, launch into one of the regular accounts under it. Google Ads account ids are the digits you see in Google Ads, for example 213-214-8460.
• Billing must be set up on the account in Google Ads.
• Performance Max also needs conversion tracking on the account, because it bids toward conversions.

Google Search campaigns have no objective to pick: you bid per click on the keywords you choose. Locations are the only targeting; the keywords are the audience.

Keyword research

Before you spend, ask what people actually search for and what a click costs. The chat returns real Google Keyword Planner data: average monthly search volume, top-of-page cost-per-click ranges and competition for your seed terms. Country (United States by default, most countries worldwide supported, for example GB, DE, FR, ES, IT, NL, PL, HU, RO, UA, TR, AE, SA, BR, MX, IN, JP, KR) and language (English by default, 30+ languages including Spanish, French, German, Polish, Arabic, Turkish, Hungarian, Hindi, Indonesian and Japanese) are optional. Match the language to the country for accurate local numbers.

You can also ask what a competitor's site is about: "what keywords is competitor.com about?" returns the keywords Google associates with that page's content. That is a picture of what the site could target, not its live bids, which Google does not expose to anyone.

If you run an online store, keyword research also shows who appears on Google Shopping for your first keyword: which sellers hold the most places, the price range, the top products in Google's order, and who is discounting.

These are Google's Shopping results for that search. Google mixes free and paid listings there without marking which is which, so this tells you who shows up and at what price, not who is paying to be there. It shows up for accounts saved as an online store.

See a competitor's Google ads

Give a competitor's website and the same answer now includes the Google ads that website is running: search, display and video. Ads that are running now come first, then the ones that have run the longest, because a business only keeps paying for an ad that works. For search ads you get the headline and text as written, plus a link to the ad on Google's own Ads Transparency Center.

Ask to see the ads and they come up as picture cards, the same way Meta and TikTok ads do: the picture Google publishes for each ad, its headline, how long it has been running and whether it is running now.

A few things to know:

• It works from a website, not a brand name. Small businesses often register their ads under an owner's or an agency's name, so a name search misses them. Their website finds them.
• "Nothing found" is not "they do not advertise". It means no ads are registered to that website. Some businesses run ads under a different site or a parent company. If you know another site of theirs, try that one.
• There is no spend or reach. Google does not publish either. Days running and the dates are the signal.
• Ad text is shown as written. If the ad is in another language, ask for a translation and you get both versions.
• Google publishes most search ads as a picture, not as text. AdWhispr reads the headline and text off that picture for you. Where Google's own preview cuts a long line short, the wording stops there too, and the link opens the full ad on Google.
• It looks in one country first. The country you name, otherwise the one in the competitor's website address (a .co.uk site means the United Kingdom), otherwise your own market, otherwise the United States. If nothing is shown there, it widens to every country and tells you. To see another country, just name it.
• Up to 10 ads at a time. For a brand with hundreds, you see the running ones first, search ads ahead of display and video, then the longest-running.

Search campaigns

One request builds a complete, paused Search campaign: the campaign, an ad group, your keywords and a responsive search ad. You need:

• Keywords, one or more (from your research or your own list).
• At least three headlines, each up to 30 characters (up to 15).
• At least two descriptions, each up to 90 characters (up to 4).
• A landing page (full https address).
• A daily budget in the account's billing currency.

Optional: a max cost per click (the default of 1.00 is usually too low to win auctions; set it from the research CPC ranges), a match type (phrase by default; broad or exact on request), and locations (United States by default; name a country, region or city and the chat looks up Google's location id).

Responsive search ads are the creative test. Google mixes your headlines and descriptions into different combinations and shows more of the ones that get clicks. Giving it several distinct headlines (one with the keyword, one with a benefit, one with an offer) is how you test copy on Search. There is no need to launch several ads.

Campaign names must be unique in the account. If one already exists with the same name, Google refuses the launch; resume or edit the existing one, or pick a new name.

Performance Max

Performance Max runs across Search, YouTube, Display, Gmail and Maps with Google choosing the placements. AdWhispr generates the assets from your saved brand: headlines, long headlines, descriptions, landscape and square images, and your logo and business name. You usually only need to give a name and a daily budget.

Two checks happen automatically before the preview: the account must have conversion tracking set up, and your AdWhispr brand profile must have a logo and a website. If either is missing, the chat tells you what to fix. You can override any of the copy, add search themes, and set locations.

Shopping campaigns

Advertise your products on Google Search and the Shopping tab, with each ad built by Google from your product's title, photo and price. Shopping uses the Google Merchant Center account already linked to your Google Ads account, so there is no ad copy to write.

• You need a Merchant Center account linked to Google Ads. On Shopify, the free "Google & YouTube" app creates one, sends your products and links Google Ads during its setup. Otherwise, link it in Merchant Center under Settings, then Apps and services. Google reviews new products within 3 to 5 business days.
• The preview checks your products first. It says how many can show in ads and the most common reason others cannot. If your products are still in Google's first review, you can still create the campaign paused; it starts serving once they are approved.
• No conversion tracking needed. Shopping campaigns bid for clicks.
• If your Google Ads account is linked to several Merchant Center accounts, say which one to use.

AdWhispr reads your products through Google Ads; it never edits your product feed or your Merchant Center settings. Fix product problems in Merchant Center under Products.

YouTube video campaigns

Run your own video as a YouTube ad: before and between other videos, in the YouTube feed, and on Shorts. Name a video from your Creative Library (including a finished AdWhispr video clone) or paste a YouTube link, give a name and a daily budget, and AdWhispr writes the headlines and descriptions from your saved brand and adds your logo.

• No YouTube channel needed. A video from your Creative Library is uploaded to YouTube as unlisted, on a channel Google keeps for your ads account. Nobody can find it by search, and launching the same video again reuses it.
• No conversion tracking needed. YouTube campaigns bid for clicks to your website.
• Minimum budget: Google requires the equivalent of 5 US dollars a day.
• Video length: at least 5 seconds. Under 10 seconds still runs in the feed and on Shorts, but not before other videos.
• Up to five videos, and five headlines, long headlines and descriptions each. Your profile needs a logo and a website.

Google reviews the ad before it can run, usually within a day. Pause, resume, budgets and performance work the same as for your other campaigns. Under the hood this is a Google Demand Gen campaign limited to YouTube, which is the campaign type Google lets software create.

Keyword management

Once a Search campaign runs, three changes fix most problems. Each shows a preview and waits for your confirmation.

Pause, re-enable or re-bid a keyword. Refer to the keyword by its text as it appears in the campaign. The preview shows each keyword's quality score and last-7-day spend.

Add negative keywords. Searches that should never trigger your ads, added at the campaign level. Phrase match is the default (any search containing the phrase stops matching); exact and broad are available. Negatives only ever reduce matching, so spend on junk searches falls. The preview also shows the negatives already in place, so ask once before suggesting new ones.

Create a new ad group. When one ad group holds mixed themes, quality score drops for every keyword in it. Split the themes: the chat creates a new ad group with its own keywords and its own responsive search ad whose headlines contain those keywords. Then pause the same keywords in the old group, naming the old group, so the two do not compete for the same searches.

Why a campaign is not spending

Ask "why is my Google campaign not spending?" and the chat drills into that campaign for per-keyword delivery diagnostics: quality score, keywords bidding below Google's first-page estimate with the bid that would fix it, keywords rarely shown, and approval issues, plus concrete guidance. A campaign spending far less than its budget is almost always a keyword problem, and the diagnostics say which keyword and what to change.

Location edits

Read or change the countries and regions a Google campaign targets. Ask to see the current locations, then add or remove places; the chat looks up Google's location ids, previews the change and applies it after you confirm. On a live campaign, added locations start serving immediately. This works for Google campaigns only; on Meta and TikTok, locations live on the ad set and are set at launch.

Pause, resume and budgets

• Pause stops spend immediately, no confirmation.
• Resume goes live and starts spending; the chat warns you and waits for a confirmation.
• Budget changes are previewed, then applied.

Two kinds of Google campaigns cannot be changed from the chat: Video (YouTube) campaigns, which Google does not allow to be paused or edited through its API, and experiments (a trial attached to a base campaign), where Google locks status, dates and budget. Change those in Google Ads directly.

Policy realities

Google reviews every keyword and every line of ad text against its ads policies, at launch and again after edits.

• Policy rejections. When Google rejects a keyword or text, the chat shows the policy and, when Google provides it, the flagged text. Remove or reword it and launch again. If the term is essential to your business (some health, financial and trademark terms), request a policy exemption inside Google Ads. Details: POLICY_ERROR.
• Manager accounts cannot hold campaigns. If a launch says the action is not permitted, you are in a manager account; launch into a regular account. Details: ACTION_NOT_PERMITTED.
• EU political ads. Google requires a one-time self-declaration of whether a campaign runs EU political ads before it accepts certain edits. Complete it in Google Ads and try again.
• Smart campaigns that already target a radius around an address cannot also target fixed locations. Manage those in Google Ads, or use a standard Search campaign.
• Billing. A suspended account or a missing payments profile blocks every write until it is fixed in Google Ads.

Frequently asked questions

Do I need to pick an objective for a Search campaign?

No. Search campaigns bid per click on the keywords you choose. Performance Max bids toward the conversions your account tracks, which is why it needs conversion tracking.

How do I test ad copy on Google?

Give the responsive search ad several distinct headlines and descriptions. Google rotates the combinations and favors the ones that earn clicks. That is the creative test.

Why does my campaign get no impressions?

Almost always because the max cost per click sits below Google's first-page estimate, or because quality scores are low. Ask "why is my campaign not spending?" for the per-keyword diagnosis and the bid Google estimates would fix it.

Can I launch in a language other than English?

Yes. Keyword research supports 30+ languages (set the country and language when you ask), and you write the ad copy yourself in any language. For Search campaigns, Google matches your ad to the right people from the language of your ad copy and landing page, so keep both in the language you want to reach. Google reviews the ad against the same policies whatever the language.

Can AdWhispr change my YouTube campaigns?

YouTube campaigns AdWhispr creates can be paused, resumed and have their budgets changed like any other. Video campaigns built in Google Ads itself are different: Google does not allow those to be paused or edited through its API, so change them in Google Ads. Search, Performance Max, Demand Gen and Smart campaigns in the same account work normally.