A clinic, a restaurant or a gym does not need the whole country. It needs the people who can actually get there. On Meta, AdWhispr targets a circle around a street address; on Google, it targets a city or region. This guide follows Riverside Chiropractic in Austin, Texas.
Pick the address and the distance
Use a full street address: street and number, city, country. Meta places the address itself, and a vague one ("downtown Austin") is rejected. Choose the radius in kilometers, from 1 to 80; 15 km is the default when you give an address without a distance. For a clinic where people drive, 10 to 15 km is typical. For a walk-in cafe, 2 to 3 km.
Launch on Meta with a radius
Say the address and the distance in the launch. The circle replaces every other location setting: no countries, cities or regions are combined with it.
Launch "New patient offer" on Facebook at 20 a day, targeting everyone within 10 km of 2100 South Lamar Boulevard, Austin, Texas. Primary text: "New patients: your first visit and exam for 49. Book online in a minute."
Preview: campaign "New patient offer", 10 km around 2100 South Lamar Boulevard, Austin, Texas, all ages (default), all genders (default), 20.00 a day, single-image ad, link riversidechiro.com. Create it paused?
Add people targeting if you want it: "ages 30 to 60", "women", "people interested in running". Anything you do not mention stays on defaults.
If Meta cannot place the address, the chat says so and asks for a fuller one, or offers to target the city instead. Details in Could not geocode address.
Housing, employment and credit ads must use a radius of at least 15 miles (about 25 km). A realtor targeting "homes for sale" near an office should ask for 25 km or more, or the launch is rejected. See special ad categories.
Reach a local area on Google
Google Search campaigns target locations, not a radius, from the chat. Name the city or region and the chat looks up Google's location id and applies it. Combine it with local keywords and the city in your headlines.
Launch a Search campaign called "Austin chiro" on "chiropractor near me" and "chiropractor south austin" to https://riversidechiro.com/book at 25 a day, targeting Austin, Texas. Headlines: "South Austin Chiropractor", "Same-Day Appointments", "First Visit 49". Descriptions: "Gentle care for back and neck pain, minutes from South Lamar. Book online.", "Most insurance accepted. New patients welcome."
Preview: campaign "Austin chiro", location Austin, Texas (id 1026339), 2 phrase-match keywords, responsive search ad with 3 headlines, 25.00 a day, created paused. Create it?
To change the area later, ask to add or remove locations; the change is previewed and applied after you confirm. On a live campaign, added locations start serving immediately.
Reach a local area on TikTok
TikTok launches target a country, region or city by TikTok's location id. If you say nothing, the ad group targets the country your ad account is registered in. TikTok clears each account for certain locations; if it refuses one, target a country you are cleared for.
Check who the ad reached
After a few days, ask for the campaign's performance. For a local campaign the numbers to watch are cost per click and, once your booking page has a pixel, cost per booking. If the audience is too small to spend the budget, widen the radius; if clicks come from too far away, tighten it.
Frequently asked questions
How big can the radius be?
From 1 to 80 km on Meta. The default is 15 km when you give an address without a distance.
Can I combine a radius with a city or a country?
No. On Meta the circle is the whole geography; other location settings are dropped when you give an address.
Why was my address rejected?
Meta could not place it on the map. Give the street and number, the city and the country, or target the city instead.
Why does my housing ad need 25 km?
Meta requires housing, employment and credit ads to target a radius of at least 15 miles, which is about 25 km.