ChatGPT now has its own version of a Google Business Profile. OpenAI launched Businesses in ChatGPT on November 10, 2026: any business can claim a free, verified profile, control what ChatGPT shows about it, and see how often ChatGPT brings it up.
We claimed AdWhispr's profile the week it launched. Here is every step, what you get, and what is worth doing after.
Why claim it
People already ask ChatGPT which product to buy, which tool to use and which shop to call. When ChatGPT mentions your business, people can now open your profile from the answer. Claiming it means:
- The details are yours. Your website, description, category, contact email and policies, instead of whatever ChatGPT pieced together.
- You get a blue check once you are verified.
- You see your numbers. How often ChatGPT mentions you, how many clicks it sends to your site, and the topics people were asking about when you came up.
- You can add your own agent (more on that below).
- It comes with $500 in ChatGPT Ads credit. See how to get $500 in ChatGPT Ads credit.
It's free. OpenAI is clear that claiming does not get you better placement in answers. It makes the profile accurate when you do come up.
How to claim your business, step by step
- Open Business Hub at chatgpt.com/business-hub.
- Find your business. Claim it if it's listed, or create it if not.
- Verify your domain. OpenAI gives you a quick way to confirm the website is yours.
- Choose your category and add a short description.
- Add your contact details.
- Verify your business.
That's it. Your profile goes live once OpenAI confirms it.
What you get once you are in
The dashboard has three parts:
- Overview: mentions, website clicks and your top five discovery topics, over 7 or 28 days. Numbers only appear once there is enough activity, so a new or niche business may see blanks for the first weeks. OpenAI does not share people's conversations with businesses.
- Agent builder: a ChatGPT agent that answers questions about your business and products, labeled as yours and kept separate from ChatGPT's own answers. At launch it is for US online stores and online services.
- Products: upload a catalog, or connect Shopify, so your products can show up when they match what people ask for.
Advertisers can also make that agent the destination of a ChatGPT ad, so a click opens a chat with your agent. OpenAI calls these Sponsored Agents, and they are in a limited test for now.
Claiming gets you listed. Ads get you chosen.
A profile only helps when ChatGPT already mentions you. To show up when someone is deciding, you still need ads: on ChatGPT, and on Meta, Google and TikTok, where most budgets still work hardest.
That is what AdWhispr does. Connect your ad accounts once, then manage everything from a chat in Claude or ChatGPT:
- Launch campaigns on ChatGPT Ads, Meta, Google, TikTok, LinkedIn, X and Reddit. Every new campaign starts paused and is shown to you before anything spends.
- Check performance and move budget to what is working, across every platform, in one conversation.
- See which competitors are advertising right now and their longest-running ads, then turn a winner into your own image or video ad.
Get started
- Claim your profile at chatgpt.com/business-hub and take the $500 ChatGPT Ads offer.
- Create a free AdWhispr account and connect your ad accounts.
- Ask: "Launch a ChatGPT Ads campaign for my site at $25 a day."
FAQ
How do I claim my business on ChatGPT?
Go to chatgpt.com/business-hub, search for your business, claim or create it, verify that you own it (website domain, phone, email or Shopify, depending on the business), then complete the business and ID checks.
Is claiming a business on ChatGPT free?
Yes. Claiming, managing the profile and, at launch, publishing a business agent are free.
Does claiming my business make ChatGPT recommend me more?
No. OpenAI says claiming does not change placement. It controls what people see when ChatGPT already mentions you. Showing up more takes a stronger presence on the web, or ads.
Which businesses can claim a profile?
Any eligible business where ChatGPT is available. Local stores and restaurants can currently claim only an existing US listing, and business agents are for US online stores and online services at launch.
Can people see my customers' conversations?
No. OpenAI says it does not share people's ChatGPT conversations or chats with your agent with businesses. You see totals like mentions, clicks and topics.