A Google Search campaign is only as good as its structure. This skill builds one with discipline: tightly themed ad groups, a deliberate match-type strategy, a seed negative list, and conversion tracking verified. It assembles the campaign on your connected Google account, built paused, and shows it to you before a cent is spent.
Use this when
You want to bid on search intent and you want the account structured properly, rather than one broad ad group catching everything. It is the right launcher for capturing demand that already exists: people searching for what you sell.
Use Performance Max Launcher instead if you want Google's automated, asset-group approach across its whole network. Use the Meta Ad Launcher or TikTok Campaign Launcher for those platforms.
What you need
- A connected Google Ads account. Required. Launching to Google Search cannot happen without one.
- A brief: what you sell, the themes or products to target, landing pages, and a budget.
- Conversion tracking on your site so the campaign can optimize against real actions.
- AdWhispr connected to your AI client, set up once at /integrations.
How it runs
- Group the plan into tightly themed ad groups so each one maps to a clear intent.
- Set a match-type strategy per ad group and attach a seed negative list to cut obvious waste from day one.
- Build the campaign and ad groups on your connected account, built paused, with conversion tracking checked.
- Diff the built structure against the plan and flag anything off.
- Launch gate: show the full campaign with its budget and daily spend, and stop until your explicit go.
What the skill checks
- Ad groups are tightly themed, not one catch-all bucket.
- A match-type strategy and a seed negative list are in place before launch.
- Conversion tracking is verified, so spend optimizes toward real actions and not clicks alone.
- The campaign is built paused and diffed against the plan.
- Every number at the gate, budget and daily spend, is the actual configured value, never a guess.
When it stops
- Done: a live Google Search campaign you explicitly approved.
- Held at the gate: built, paused, shown in full, waiting on your go. This is the default resting state, not a failure.
- Blocked: no connected Google account, or conversion tracking that cannot be verified. Reported plainly with the fix, before any spend.
What it will and won't do
This skill can spend, but only at the final gate and only after you approve the built campaign. Nothing launches silently. Building the structure, setting match types, adding negatives, and verifying tracking all move no money. Stop at the gate and nothing is spent.
What you get
A disciplined Search campaign: tightly themed ad groups, a considered match-type strategy, a seed negative list, and verified conversion tracking, all built paused on your own account with the exact budget and daily spend shown for sign-off.
FAQ
Does this launch my Google campaign without approval?
No. It is always built paused and shown to you in full, budget and daily spend included, before anything goes live. It launches only on your explicit go.
Why themed ad groups and match types?
Tight themes let each ad group speak to one intent, and a deliberate match-type strategy plus a seed negative list keeps early spend off irrelevant searches. It is the difference between a controlled test and a leaky one.
Do I need conversion tracking set up first?
Yes, ideally. The skill verifies conversion tracking so the campaign optimizes toward real actions. If it cannot be verified, the skill flags it before the gate rather than launching blind.
Can it add negative keywords later?
Yes. It starts with a seed negative list, and negatives can be extended after launch as search terms come in.